Wednesday, February 27, 2013

The future of Cloud-Based Services

What are the advantages of cloud-based services, especially in the global business?
What are the coming innovative scenarios and key issues?

ServiceCloud
© 2013 proaxia consulting 

Monday, February 25, 2013

Hiring a product manager



Source: cooper.com via Lumir on Pinterest





Without product management the organization would get along fine, at least for a while. On the other hand without engineers, sales people or designers nothing would get built, sold and the product would look like crap.

BUT in the long run a great product management usually makes the difference between winning and losing products and companies. Product management is a sort of mixture of engineering, design, marketing, sales, business development and much more.

Wednesday, February 20, 2013

Feedback Cycles important for Product Development

Actually already at new born babies we can see the passion for feedback cycles. The baby get bored very fast, if there is no feedback on its action. With an action it causes an effect and if there is no feedback loop then it is not interesting anymore…

The same behavior we can see also at our customers when they evaluate a product. The feedback loops play a critical role in the decision phase and distinguish between successful and unsuccessful products (services).

Wednesday, February 13, 2013

In the long run we are all dead

I think, it is the most known Keynes‘s statement. He wrote this in his in 1923 in his work “Tract on Monetary Reform
The whole quote would sond „Now, in the long run this is probably true… But this long run is a misleading guide to current affairs. In the long run we are all dead”

Keynes was complaining about the “classical” economics, that is, the ideas of the economists before him who believed that the market, if unhampered after a recession, could reduce or eliminate the unemployment associated with the business cycle.

Monday, February 11, 2013

Building up marketing capabilities

Our company is currently dealing with design and development of self-service platform based on cloud-based services. The technical background of this new platform is clear and the first milestones have been achieved…

But the essential question is how to communicate widely the benefits of this online platform to the potential customers. Therefore, and in order to take the next step of negotiating with interested clients, a successful marketing strategy has to be developed.

“In my opinion everybody in the organization is a member of the marketing department.”

How services live forever in the Cloud

The self-service cluster-based service (CBS) is becoming more and more popular. For the CBSs vendors it is therefore all the more important to have a comprehensive reliable concept that, in addition to preventive protection measures, also contains methods for back-up and disaster recovery.

In this post I would like to concentrate on one aspect of the cloud-based infrastructure – cluster management.

Cluster management addresses the complexity of handling a dynamic, large-scale system with many servers. Such systems must handle software and hardware failures, setup tasks such as bootstrapping data, and operational issues such as data placement, load balancing, planned upgrades, and cluster expansion.